LONDON--8-02-07--Piczo, the UK's leading networking website for teens, is partnering with the Penguin Group on their forthcoming 'My Penguin' promotion which is designed to encourage young people to take an active interest in literature.

The promotion involves Penguin publishing a series of six classic novels with blank covers, chosen by some of the most popular teenage bands such as Razorlight and Ryan Adams. As Penguin's online partner, Piczo will provide self expression tools for teens to submit their own designs for the novel with the winners being chosen by the band members. Piczo will also feature a 'Q&A' section where Piczo members can submit questions to the six bands involved in the promotion.

The classic novels include Dracula, Alice in Wonderland, Animal Farm, the Great Gatsby, Steppenwolf and the Lost Estate. Winners of the competition will also receive a copy of the bands' latest albums as well as images of the design covers all six bands have produced for the competition.

Chris Seth, European MD of Piczo explains: "We're always looking for new ways to engage and excite the Piczo community. The partnership with Penguin is a perfect fit for Piczo - Piczo users love the opportunity to express their creativity, and this competition will let their imaginations run wild!"

Anna Rafferty, Marketing Manager at the PenguinGroup adds: "It's great to be working with Piczo and we're confident that the partnership will mean even more UK teens will get into bookreading as a result of this promotion. We're excited to be also talking to Piczo about a longer term relationship for the two companies."

The competition can be accessed at  www.PiczoMYPenguin.piczo.com and will be live on the site for the next four weeks.

Notes to Editors

About Piczo, Inc.

Piczo empowers teenagers worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safer online environment. Piczo's customizable content, colorful graphics, glitter text, video, games, and photo editing tools spotlight member creativity without requiring any technical know-how. Piczo has offices in San Francisco, New York, and London.

Piczo facts

• More than 28 million registered user accounts and over 12 million monthly unique visitors generating over one billion monthly page views
• Created for teenagers worldwide, Piczo users are typically 13 to 16 years old
• A top 40 site in overall world rankings by monthly page views

Penguin won 'Publisher of the Year' at this year's British Book Industry Awards.

Penguin is the world's favourite English-language publishers - ranked number one or two in popularity in the US, UK, Australia, New Zealand, India and Canada. Each year, we publish more of the world's blockbusters and invest in some of publishing's greatest new talent. Penguin is the leading publishers of classic literature in the world. With over 1,600 titles ranging from poetry to history, we have created the largest online resource dedicated to the world's classic literature at  www.penguinclassics.com.