LONDON--3-26-07--Piczo, the UK's leading networking website for teens, today joins forces with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach over two thirds of UK teens¹. As the first of its kind for both parties in UK, the collaboration combines Microsoft Digital Advertising Solutions' consumer audience and extensive network of advertising properties, with Piczo's leadership in teen social networking to present advertisers with new innovative and relevant ways to engage with UK teens.

Under the terms of the deal, Microsoft will be Piczo's exclusive UK ad sales partner across all communication formats and market categories. The deal will enable Piczo to focus on enhancing product and service experience, to continue to maintain and grow its user base.

Piczo, with 25 million registered users globally has seen a sharp rise in interest from advertisers wanting to reach the elusive teen demographic. This trend is reflected by industry research which shows brands are following consumers in moving online, with 48% of marketers planning to use social networking channels in 2007, compared to 38% last year.²

Chris Seth, Managing Director, Piczo, said: ''This deal brings together two market leaders. We're excited to be working with the most professional and successful sales team in the business. And at a time when brands are increasingly looking for ways to respond to the decline in mass media consumption, Piczo offers advertisers unprecedented access to 65% of the UK teen market."

Chris Ward, Commercial Director, Microsoft Digital Advertising Solutions said: "We chose Piczo because of its success in social networking, in terms of both reach and engagement. This is the first deal of its kind in the UK for each of us and reflects the importance of providing advertisers with technology innovation and the right communication channels to enable it to deliver relevant and engaging content to specific consumer audiences.''

Ward continued: ''This is a great example of Microsoft Digital Advertising Solutions long term strategy to broaden its overall offering to advertisers and provide them with access to key target audiences across multiple consumer digital lifestyle touch points.''

With recent activity on Piczo ranging from film, music and gaming to public service, communications and FMCG campaigns, the deal offers advertisers the opportunity to tailor messaging to individuals according to age and gender.

Chris Seth, Managing Director, Piczo, concluded: ''We are delighted to partner with Microsoft and look forward to working closely together to market responsibly to teens and to creating rewarding brand experiences for our users."

Notes to Editors

About Piczo, Inc.

Piczo empowers teenagers worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safer online environment. Piczo's customizable content, colorful graphics, glitter text, video, games, and photo editing tools spotlight member creativity without requiring any technical know-how. Piczo has offices in San Francisco, New York, and London.

Piczo facts

• More than 28 million registered user accounts and over 12 million monthly unique visitors generating over one billion monthly page views
• Created for teenagers worldwide, Piczo users are typically 13 to 16 years old
• A top 40 site in overall world rankings by monthly page views