SAN FRANCISCO--(BUSINESS WIRE)--Piczo, a leading teen destination for self-expression, today unveiled Piczo Zone, a new feature that allows users to create and share content across their sites. With Piczo Zone, users can quickly browse for creative Piczo sites and add content they want to use on their own pages.

Piczo content showcases the creative talent of the 13-18 year olds that use it. Now they have a platform to share their content with their friends more openly while operating in Piczo's safer and more controlled online environment. Piczo Zone includes descriptive data and tags which enables users to share the creative content on their page with the rest of Piczo's user community.

Making creative content from Piczo more easily searchable also means advertisers now have the ability to be more targeted in their approach to the global teen market in their online campaigns. By using the tags and descriptions that the users choose to share in describing their content, such as "Harry Potter" for example, advertisers can now gain access to a secure and private social network with more targeted messages and more profiled audiences

"Piczo is dedicated to creating the best possible user experience and offering the most creative tools that make it as simple as possible to express themselves and connect with their friends," said Jeremy Verba, CEO at Piczo. "Now our members can collect and find the content they want without leaving the environment, which adds a richer dimension to their experience on Piczo."

"Piczo Zone has over 35 categories including sport, music and design. Under each category users can search for graphics, photos and videos and of course, post their own content. Crossing the boundaries between social networking and publishing, Piczo Zone is a self-populated library of cutting-edge content that users can develop and share to customize their user profiles and express themselves. As each piece of content includes descriptive data and tags, popular content will rapidly spread virally amongst users.

"Verba continued, "For our advertising partners this presents an opportunity for more focused, content driven advertising campaigns. By further understanding user interests, age and demographics, we believe Piczo Zone will give brands the opportunity to see a greater return in both interaction and brand awareness, as well as engage more closely with the elusive teen audience."

"On Piczo Zone users are able to modify their pages with glitter, graphics, badges, stickers, videos, style sheets and other effects to find exactly what they need. They can also instantly add creations that they find directly to their Piczo site with just a few clicks or take the embed codes wherever they want. By enabling users to share their own images, graphics and video on Piczo Zone, Piczo is also giving them the opportunity to discover and connect with other members with similar interests.

Notes to Editors

About Piczo, Inc.

Piczo empowers teenagers worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safer online environment. Piczo's customizable content, colorful graphics, glitter text, video, games, and photo editing tools spotlight member creativity without requiring any technical know-how. Piczo has offices in San Francisco, New York, and London.

Piczo facts

• More than 28 million registered user accounts and over 12 million monthly unique visitors generating over one billion monthly page views
• Created for teenagers worldwide, Piczo users are typically 13 to 16 years old
• A top 40 site in overall world rankings by monthly page views