SAN FRANCISCO--4-18-07--Piczo, the online social networking site for safer teen self-expression, today announced its global expansion from North America and the United Kingdom into Germany, France and Spain as part of a growth strategy to boost its user base of 25 million teens.

As the first part of a phased rollout of local language sites, this initial three-market push will drive the next stage of Piczo's international development and builds on its existing viral growth that began through 100 e-mails in 2004. The site delivers tools that empower teens to build and share their own personal online communities in a safer online environment.

The internationalization strategy aims to strengthen Piczo's coverage of teens worldwide with a greater reach into this audience than any other social network. Piczo is already seeing exponential growth in Germany with over 1.2 million unique users, up six-fold since September 2006. This announcement follows the company's series-C financing announcement earlier this year and its recent exclusive UK partnership with Microsoft Digital Advertising Solutions. Piczo's movement into mature global economies provides a valuable gateway for leading brands to engage with the increasingly elusive teen demographic.

"Piczo has built a strong relationship with a highly vocal and savvy group, providing a wealth of insight into the way young people live their lives today. Piczo is in effect the world's largest teen focus group, and offers marketers an unprecedented opportunity to understand the needs and motivations of this global audience," said Chris Seth, European Managing Director, Piczo, Inc. "The launch of Piczo in French, German and Spanish delivers to both the needs of our users and our monetization strategy."

Reflecting the wider structural change in media consumption, Piczo has become integral to the lives of its users, many of which visit the site every day as part of their average daily three hours online. Peer to peer referrals and information flow are key drivers, with Piczo users ranking their friends as the number one source of advice on music, entertainment, clothes, parents, relationships and what's cool. For 68% of French, 66% of German and 62% of Spanish teens who already use Piczo, the site is a way to have fun with their free time, make new friends and stay in touch with family members abroad.

Piczo demographic data reveals:

• Teens turn to teens on Piczo as the number one source of advice on Entertainment (33%), Music (38%), Clothes (43%), What�s Cool (50%), Relationships (64%) and Parents (51%)
• 41% of Spanish, 37% of French and 26% of German teens state Piczo offers useful information on brands they are interested in
• For 68% of French, 66% of German and 62% of Spanish users, Piczo provides a way to have fun in their free time, share with friends and stay in touch with family members abroad

Notes to Editors

About Piczo, Inc.

Piczo empowers teenagers worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safer online environment. Piczo's customizable content, colorful graphics, glitter text, video, games, and photo editing tools spotlight member creativity without requiring any technical know-how. Piczo has offices in San Francisco, New York, and London.

Piczo facts

• More than 28 million registered user accounts and over 12 million monthly unique visitors generating over one billion monthly page views
• Created for teenagers worldwide, Piczo users are typically 13 to 16 years old
• A top 40 site in overall world rankings by monthly page views